Written by Marco Cachi10 July 20267 min read
Liquidity is not solved by more users alone
In a two-sided marketplace, attracting supply and demand at the same time is only the start. The real question is whether both sides find useful matches often enough.
The application flow matters as much as acquisition
If a business publishes a campaign but receives weak applications, or a creator applies without understanding the fit, the issue is not marketing but system design.
Monetise without breaking trust
Subscriptions, credits, payments and commissions can coexist, but only if the product makes clear what value each mechanism unlocks and when it appears in the journey.
Disintermediation is prevented through design
When two parties can close deals outside the platform, the product needs enough traceability, convenience and operational value to make staying inside worthwhile.