Case
DoubleYou
Digital wardrobe and outfit planning app with conscious consumption features and artificial intelligence.
Role
Product & Technical Lead
Problem
Many people own clothes they do not remember, rarely wear or buy without really understanding their wardrobe.
Product built
DoubleYou turns a wardrobe into a digital system for organising garments, tracking wear, building outfits, planning capsules and making more conscious consumption decisions.
Target audience
Users who want a better relationship with their clothing and more informed usage and purchasing decisions.
Relationship with Majotek
A product built with Majotek involvement.
Key features
- Wardrobe inventory and usage tracking.
- Outfit planning and travel capsules.
- AI to process garments and recommend combinations.
Product decisions
- Shaping the experience around behaviour change, not just image storage.
- Linking wear tracking to more intentional purchasing behaviour.
Technology
- Not publicly disclosed in full
What I learned building it
- Consumer products retain better when passive data becomes useful decisions.
- Status
- In development
- Last updated
- 10 July 2026
Verifiable links
- Pending public verification.
Sources and external mentions
- Pending public verification.
Screenshots
Pending public verification.