Case

EduRolia

Admissions CRM developed by Majotek for private schools, state-subsidised schools and education groups.

Role

Product & Technology Lead

Problem

Admissions workflows often end up spread across spreadsheets, calls, email threads and individual knowledge. That makes it hard to know what happened with each family, what the next action is and where enrolment opportunities are being lost.

Product built

EduRolia structures the process from the first contact to enrolment, giving leadership, admissions and school administration a shared view of history, visits, tasks, applications and conversion. Its ChatGPT integration allows operational CRM information to be queried in natural language with secure, limited access.

Target audience

Admissions teams, school leadership and administration staff.

Relationship with Majotek

Product developed by Majotek. Marco leads product and technology.

Key features

End-to-end admissions pipeline with interaction history.
Visits, tasks, applications and coordinated follow-up.
Shared visibility for leadership and operational teams.
Read-only integration for querying admissions from ChatGPT with OAuth and school-level isolation.

Product decisions

Designing the product around the next action rather than plain record keeping.
Reducing dependence on one person as the memory of the process.
Keeping the ChatGPT integration read-only to add utility without expanding operational permissions.

Technology

Not publicly disclosed in full

What I learned building it

In admissions, operational friction directly affects conversion and coordination quality.