Case

Influ

Marketplace connecting creators and micro-influencers with businesses, especially in hospitality and food-service.

Role

Product & Technical Lead

Problem

Small businesses and hospitality venues struggle to find suitable creators, structure collaborations and run campaigns without relying on informal processes.

Product built

Influ creates a dedicated space to discover profiles, publish campaigns, collect applications, formalise collaborations and manage payments and opportunities.

Target audience

Local businesses, hospitality venues and creators looking for measurable collaborations.

Relationship with Majotek

A product built and operated with Majotek participation.

Key features

  • Creator discovery and campaign publishing.
  • Applications, collaborations and opportunity management.
  • A model designed around payments, trust and two-sided marketplace control.

Product decisions

  • Addressing marketplace liquidity and disintermediation risk through product design.
  • Balancing subscriptions, credits and commissions without overloading the main workflow.

Technology

  • Not publicly disclosed in full

What I learned building it

  • Two-sided marketplaces require trust mechanisms that are as important as core functionality.
Status
Pilot
Last updated
10 July 2026

Verifiable links

  • Pending public verification.

Sources and external mentions

  • Pending public verification.

Screenshots

Pending public verification.